Amorim's Fatal Error? Taking On The Executives and the Unassailable Executive Tier

Turns out he was able to withstand a loss to Grimsby. He weathered an important European final against a particularly poor Spurs sides in living memory. He could survive home defeats to West Ham and Wolves, finishing 15th, the tactical inflexibility, squandering the team's most promising academy products, the 32% win rate, calling the squad the worst in Manchester United history. But there was a single opponent against whom Ruben Amorim was not permitted to dance. You come at the sporting director, and you best not miss.

Unfortunately, like many a Premiership right-back in Blackburn’s championship 1994-95 season, the coach took on Jason Wilcox and seems to have failed. The most distracted of readers can see the irony here: a coach who often railed at his players for losing individual battles crumbling when confronted by the white heat and animal charisma of a the Premier League’s most feared sporting directors.

In truth, this entire bruising episode appears to portray the director in a different perspective. It may have been easy, given his brief stint in a similar role at Southampton, to regard Jason Wilcox as little more than a drudge within the club's structure: an individual who owed his position as much to his friendship with ex-colleague Omar Berrada as any verifiable talent. How mistaken everyone was. By masterfully outmanoeuvring the club's celebrated manager, just as he bested the hapless a previous executive before him, Jason Wilcox has proved himself as one of football's true generals: a tactical intellect of which the club's competitors are now justifiably concerned.

The Tactical Clash Over System and Ideology

For example, it was the director , after having been part of the leadership that appointed the 3-4-3 fundamentalist Amorim in the first place, played a key role in attempting to convince him to ditch his favored formation. Naturally, these entreaties met a certain resistance. But perhaps such directives carry more weight when delivered by a man with the unimpeachable soccer background he possesses, holder of international appearances and a role in a title-winning side from 31 years ago.

Perhaps in time Jason Wilcox might agree to outline his reasoning publicly. Perhaps at some point he might be asked regarding why the coach is departing with full compensation, with no penalty clause activated. But Jason Wilcox seldom speaks publicly, and with very good reason. The real thinkers of this sport – men like him – simply operate at a level exceeding our mundane comprehension. If he ever did speak, probably all we would hear is a series of high-frequency signals and complex calculations. Wanting is not the same as being prepared to receive.

Sir Jim Ratcliffe reportedly proposed playing Bryan Mbeumo at right wing-back.
The club's co-owner has allegedly suggested utilizing the attacker at right wing-back. Photograph: Getty Images

An Supreme Power In the Throne

But of course, in training our focus on Jason Wilcox we overlook the true genius behind the modern United throne. The director is, after all, simply carrying out the commands of his ultimate superior the billionaire owner, who privately has made very clear his preference for a four-man defense. According to reports, Ratcliffe has also suggested deploying the forward in a wing-back role. Ratcliffe is keen for the club to adopt analytics and metrics. According to ESPN, during a leadership summit early in his minority ownership, he announced that United’s style of play “will be decided by this group”.

Ultimately, Ratcliffe is a specialist in this technical football matters, leveraging his background in petrochemicals and sailing. Most importantly he remains incredibly rich, and as we all know, the rich are superior: more perceptive, sagacious, more tactically astute, simply superior. Who else would you trust to manage an enlightened programme of cost-cutting, the construction of a modern arena that looks similar to an abstract design, the signing of Benjamin Sesko?

A New Football Order: Directors Above Managers

This is a trend that is becoming prevalent in top-tier of the game. Historically, clubs foolishly entrusted major sporting choices to subordinate staff like managers, talent spotters – even footballers. Maybe previously feasible for an up-and-coming, visionary coach with ideas and energy to go into an organization and see their vision through to completion. Yet how many businesses have these guys established? What number of large-scale layoffs have they overseen? Far preferable to place genuine authority where it belongs: the executive class, the casually dressed executives, the individuals with impressive professional resumes. It is wiser to decide the strategy in the boardroom and appoint someone who will adapt their offering to suit. If coaches were formerly chefs, they have become more like delivery personnel: not responsible for the food, but still ultimately answerable should it be delivered poorly or leaks out to meet standards.

In the meantime, a coach's role has become not about crafting the philosophy and more about selling it: the receptionist on the front desk, the visible figurehead for a club they can do little to change. Enzo Maresca takes a squad of literal children into the Champions League and wins two medium-sized trophies, and effectively gets sacked for speaking out. A manager at Celtic finds his standing damaged while the people who appointed him continue to make errors indefinitely.

The Neoliberal Football: Responsibility for the Coaches

And possibly on some microcosmic level this is simply neoliberalism at work: the rise of a gilded overclass who are infallible, whose choices remain untouchable, whose errors can invariably be sacked away without explanation. Appoint the 3-4-3 coach and then dismiss them for using excessively that system. Hire the project manager and later bin him for taking excessive time. And most importantly be grateful; for your modest increases in ticket costs, for your new summer signings, for the fact that the grownups – regardless of their expertise – remain in control.

Frank Hart
Frank Hart

A digital strategist with over a decade of experience in transforming brands through innovative web solutions and creative marketing.